Bringing tradition to the future and richness to everyday life

We want to pass on traditional Japanese culture to the future, and we will continue our drive to pass on traditions to the future until the day when tea plantations, which are now regarded as a “negative legacy” in many places, will be called “Japan's treasure”.
We hope that farmers in the primary industry, including those in the tea industry, and others who are passionate about this proud traditional industry, will be able to lead affluent daily lives.

We want to build a culture that rightfully appreciates the efforts and passion of producers and celebrates them like artists.

Primary industries are the pillars that support people's lives.
The valuable products that producers pour their passion into and provide to the world are often bought at a price that is unimaginable, and many people have trouble continuing to run their businesses.
By shining the spotlight on producers, we hope to create a culture of mutual respect for both producers and consumers.

Founded by two friends from school with the desire to build a culture that rightfully appreciates and celebrates the efforts and passion of producers like artists after meeting a tea farmer in Fuji City, Shizuoka Prefecture.
We hope to create further value and culture by shining a spotlight on Fuji City.